Insurance Lepelco partners with QW4RTZ for its new image!

Beloeil, November 16, 2021 - Assurance Lepelco announces today its partnership with QW4RTZ, a group renowned for its breathtaking a cappella shows, and unveils its new brand image. With a creative spirit, a modern vision and a desire to put their DNA at the forefront, Assurance Lepelco and QW4RTZ have created a universe based on the theme of superheroes!

The visuals for the new campaign feature Assurance Lepelco's president, Marc St-Pierre, surrounded by four singers from the group QW4RTZ, each representing a fantastic character with superhuman powers: the ability to help his clients. The heroes humorously illustrate the main products offered by the insurance broker: automobile, home, and business, including companies working in the field of aesthetics.

In addition to the new visual, radio advertisements and a new jingle composed and performed by the group QW4RTZ support the launch of the new brand image.

"In a world where no one has time to shop around for insurance, our eyes are on Lepelco Insurance Brokers", begins the radio ad for the insurance broker, freely inspired by the trailers of the greatest film classics where villains and superpowers meet. To the most epic music, the deep voice of QW4RTZ's bassist, François "Fa2" Dubé, invites listeners to "go conquer the customer... SPACE."

The partnership between the a cappella group recently named at ADISQ and Assurance Lepelco was a natural one. Philippe Courchesne-Lebœuf, of QW4RTZ, emphasizes the respect and trust he felt as a client of Assurance Lepelco: "All insurers categorically refused to take QW4RTZ on as a client because of our 'artist status'. At Assurance Lepelco, we were listened to and given exemplary service with respect."

Marc St-Pierre, President of Assurance Lepelco, adds: "When I discovered QW4RTZ, I fell in love with their style and talent. I didn't even know they were a client of ours. Obviously, we share the same values, we are innovative, dynamic and forward thinking people! We are very proud to have QW4RTZ as our ambassador and I wish us a very long collaboration."

To keep up to date with Assurance Lepelco and QW4RTZ, visit assurancelepelco.ca and qw4rtz.ca.

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 For information: info@lepelco.com | 1-800-467-5067 | assurancelepelco.ca