Source: City of Trois-Rivières

In collaboration with the group QW4RTZ, Trois-Rivières is rolling out its road safety awareness campaign. One of the objectives of the initiative is to promote harmonious cohabitation between users by reminding everyone of their obligations.

QW4RTZ at the wheel

The centrepiece of the campaign? A colourful video worthy of the reputation of the group from Trois-Rivières: rhythmic, rich in content and highly catchy. The lyrics evoke the importance of respect in interactions between users and the fact that everyone has a place on the public highway. This collaboration with QW4RTZ was made possible thanks to the financial support of the Société de l'assurance automobile du Québec.

During the road safety consultations, the population was unanimous: there should be more communication. This campaign fulfills that wish and we are pleased to have done so with QW4RTZ, a local group.
Jean Lamarche, Mayor of Trois-Rivières

In addition to the video clip deployed on social media and the audio tape that will circulate on the radio, posters and billboards explaining the new developments will complete the campaign.

Several projects in the luggage compartment

This initiative is in addition to numerous interventions. Ground markings to designate bicycle lanes, development of central islands and traffic lights, redevelopment of part of boulevard Jean-XXIII, the intersection of boulevard des Récollets and rue Bellefeuille, and rue Sainte-Marguerite at the corner of rue des Coopérants: more than thirtyprojects havebeen carried out to date.